It's about a shop assistant in a struggling store on Skid Row called Mushnik's Flower Shop.
The assistant buys a strange new plant during a total eclipse of the sun which turns around the stores fortunes, alongside getting the attention of his co-worker crush at the same time.
Long story short, this plant ends up becoming sentient, is named Audrey II (after the co-worker crush, Audrey) and becomes a huge
crowd magnet for Mushnik's... oh, and the plant needs to be fed on a steady diet of humans too.
Now, I had it up on Foxtel last week and a couple of things stood out that's useful for any business owners:
- You need a reliable way to attract people to your business—Mushnik's had the talking, blood-drinking plant Audrey II, for example.
- You need to leverage PR for mass results—Mushnik's used Audrey II to get
free radio coverage, driving a flood of interested people to the store.
- You need to find new ways to attract people to your business—Mushnik's can't rely on a people-eating plant forever, in fact, Mushnik himself was eaten by the plant after he relied on it too much, which is a perfect analogy for today's message...
Which is effectively asking yourself this question:
Do you rely on one main method to bring in
customers?
It might be working for now, but... what if it turned on you?
What if you couldn't use this method like you normally would?
Or what if it suddenly got too expensive? Or your competitors copied you, making whatever your doing ineffective?
What I'm getting at here is that Mushnik's had the plant and he had it in his shopfront and this brought in the
customers.
That's it.
No plant, no business.
The plant did all the advertising for him, he had no Plan B, and once it turned on him, it destroyed his business completely (and himself too...)
Now, this may seem obvious, but if you only rely on one method of advertising, you've got your own little shop of horrors scenario playing out—and you may not even realize
because things are going "fine" for now.
So, consider this:
- Only use Facebook ads? They recently hit max ad load and costs are already up 40%+ so far this year for many industries. How long can you compete if costs keep rising? Or how long do you think your niche will be "hidden" for?
- Rely on word of mouth? What if something happened to your house and you needed $10k fast? Can you
reliably make this happen if you're at the whim of someone, maybe... possibly... sending someone your way?
- Only use email? How can you find new customers? If your database isn't growing, it's stagnating—fact.
The list goes on...
I don't know about you, but diversifying my marketing distribution channels is a top priority with all the changes happening at the moment.
And this way I've got
tested, working backups should something suddenly get too expensive or even banned thanks to updated regulations or ad practices.
Take for example the cryptocurrency industry, which is all but banned from Facebook now—their ads suddenly didn't meet Facebook's terms, practically overnight, without any warning.
What would happen to your business if that happened to you?
If you want a plan B, C, D, E, or
even F to secure your next batch of leads and customers, the time to act is now.
The more you wait, the longer you're at risk.
The faster you implement, the quicker you can find new advertising methods that work—perhaps even better than what you're already doing!
So if you'd like to see what options make sense for your business simply hit reply and type "PLAN
B".
I'll organize a time to get on the phone with you—FREE—to see what you're doing now and show you things you may be missing in your marketing mix.
If you like what you hear, I'll get a quote and proposal your way to get the ball rolling—and make you safe from the myriad of changes occurring at the moment too.
I make it simple, and of course, a talk carries no
obligation.
Remember, hit reply and type "PLAN B"—I'll handle the rest.