I last emailed on July 12, 2017, and I've let you down by being
"quiet".
You see, I needed this time to understand how to provide you with information that helps make your life easier—by making it simple to find new leads and customers; essential to growing your business.
Now, during this time away from my regular emails and articles, I've been working with some ambitious and inspirational companies both here in Australia and abroad in the States, and after talking with these
business owners and marketing managers, it's clear now how I can help you best.
It's not giving in-depth information on marketing strategies, especially in the direct response field which is what I'm known for.
Sounds counterintuitive, right?
It's also not providing theory on marketing methods and why this stuff works—even though I know
it back-to-front and could write a book on it (which I will be doing later this year, coincidentally—more information to come.)
This is how I can, and will, help you from now on...
By giving you timely, actionable marketing and sales advice, more often, in shorter and easier to
digest "bites".
Think of it like sushi at a Sushi Train.
My emails will come frequently and provide 'bite-sized' information allowing you to quickly decide whether you want to implement it or not.
I think this "sushi" information is the new format of 'content marketing' and fits perfectly with your busy days.
And... your customers
too.
In fact, I predict this to be the main form of consumer messaging in the next 5 years; shorter, "infotainment" styled communications.
Forget what the other 'gurus' are saying—the long, keyword stuffed blog posts and the boring sales emails aren't going to work as effectively as a well-written, concise bit of messaging will.
Look at your own business and see what your
content is like.
Is it "sushi" or is it a bloated, expensive "five-course meal"?
Odds are the average person doesn't have the time to go through long info, instead putting it off for "later"... then forgetting you completely.
"Sushi" on the other hand is consumed quickly and provides valuable information in a desirable way.
So ask
yourself:
Are you making sushi or a five-course meal?
I know what I'll be doing from now on and I'm certain of what you would prefer to receive too...
If you'd like me to see what kind of "sushi" information your business could be sending out to your prospects—helping you build trust and familiarity to make leads and sales—just hit 'reply' and type
"sushi".
I'll give you some more details and we'll go from there.