For those of you who've worked with me before, you'll probably remember filling out my brief.
And the very last question is, in effect, creating your elevator pitch based on everything you've uncovered during the briefing process.
And whilst I don't like the term, I think an elevator pitch is
important... more so today than ever before.
Here's why:
Everyone needs an elevator pitch.
Whether you're a business owner, a sales person, or even an employee in a non-customer facing role.
You still need one.
Because when you meet someone new, and they ask what you do, your answer reflects on you and your
business.
Off-handed remarks may be your norm, but to the person speaking with you, they're going to judge what you do based on what you say.
Be proud of what you do---don't play yourself down!
Being able to succinctly explain what you do to others is a sign of clarity and confidence.
It doesn't come naturally, though---you need to create and practice your elevator pitch to
get results.
Want an easy framework to follow?
Here:
Your elevator pitch should be three sentences long and written just like you speak.
- First sentence: Who your audience is and what you do for them.
- Second sentence: What benefit you offer this audience.
- Third
sentence: Why you can do this better than other options.
e.g. here's a quick one for you...
- "I help companies get more leads through direct response marketing.
- "Now they don't have to worry about where their next client is coming from.
- "Once I've set up their strategy, it takes care of itself for the most
part, which means they don't have to waste time or stress trying to figure it out how to get leads for themselves."
An elevator pitch should be fairly easy to create once you've been given a framework like this, and it shouldn't contain jargon or buzzwords unless necessary.
Now, I've written an article about this before, but I'll paraphrase again here:
If you use big words because it makes you feel
smart, you're doing it to the detriment of your future success.
Just write like you speak!
And if you're finding it hard to write your elevator pitch, you have a problem with either your target audience, your offer, or the reasons why you're better than the competition.
Which is more common than you'd think!
Luckily, I've got a way to help you easily figure out why you're better
than the competition.
Just head into my Facebook group, Be Different In Business (link below) and download my Competitor Analysis worksheet.
Research your 3 most direct competitors to understand what they're offering.
Focus on the things you do that aren't being done by those competitors.
It's easier than you think, so give it a try today.
