New information can confuse if you don't already have clarity.
Relevant information reinforces, to help you find clarity.
And today I'm going to bring up something you already know, but needs to be reinforced.
It's an
excerpt from an article published on CEO Blog Nation, where I, along with 9 other entrepreneurs detailed their thoughts on "
The Art Of Attraction."
Here are the important sections:
"Businesses who want more high-quality leads should focus on attracting clients, rather than chasing these clients down.
A lead that comes to you pre-sold through your marketing is one who’s chosen you over your competitors. It’s an important distinction because they already believe you can help them.
Time needed from lead to sale will be reduced, and the quality of your leads will be higher. Because they understand your process and values, they’re more likely to provide good testimonials
and refer their friends too.
Be clear with how you solve their problems and be certain of your positioning to start naturally attracting more of these ideal clients every day.
After working with hundreds of businesses doing just this, I know an attracted lead turns into the ideal, low-fuss client."
There's a few
things here to make a note of:
- Your ideal customer should want to work with you. They should be attracted to using you and a 'sale' shouldn't be a hard thing to do once they've contacted you. You can't achieve this if you haven't positioned your business to stand out from the crowd.
If you offer the same things, in the same way, with similar prices, in the same markets... there's no way you can stand out.
Think of your best customers and
imagine if you only served them, marketed to them, and worked with them. Would your business be different?
If so, why aren't you moving towards making this a reality?
- Be clear with how you solve customer problems. Everything you do as a business should cater to solving the problems of your customers.
Being clear on the result you provide will also bring clarity as to what your marketing should focus on.
Each customer segment you serve has
their own set of needs and problems. It's the job of your marketing to show how you cater to their needs and solve their problems better than anyone else could.
So, having said this, each customer segment should get their own marketing campaigns. Having marketing that caters to 'everyone' leads to impotent ads, which provide impotent results.
Are your ads impotent?
If so, why haven't you fixed them?
Both of these are key things I teach in my
STEP Positioning System classes and in my consulting.
Over the next few weeks, you'll hear more about this system before I start my workshops and classes again in July.
Are you interested in learning more?
Hit reply and let me know what you'd like help with and I'll record a short video lesson that covers this in more detail, and of course, leaves you with something actionable to apply to your
business.
It's a powerful framework I've created and I can't wait to share it with you all... currently, I'm busy working away to make this a reality.
The STEP Positioning System is here to help you:
- Make competition irrelevant
- Find more of your ideal customers "on demand"
- Create a sustainable business around your brand
So, if you want help with any of this, simply reply to this email and let me
know what your problem is and I'll record a short video to help you solve it.
