JCS 49 - More on discounting (37 secs)

Published: Wed, 04/15/20

More on Discounting

Time to read: 37 seconds

After my latest email to you, I had a client of mine reply with a great additional resource which I thought I'd pass on and share.

And, it was the EXACT thing I was trying to find too, so thank you, Peter!

Here's a table from the article, first published in the 1993 April/May edition of 100 Ways to Prosper.

You can find the link to read the full article below.

Makes it pretty clear which direction you should be avoiding if you can help it PLUS gives you a better idea of the numbers you'd need to hit to make a discounting campaign even worth considering.

I've updated the post on my website with the full article too, if you ever need it again.

Read the full article here: Understanding the Relationship Between Price Changes and Sales

Cheers,

James Steadman

Director - JC Steadman Marketing

www.jcsteadman.com

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