JCS 32 - A peek behind the scenes (2 mins 16)
Published: Mon, 07/29/19
New article e plaining what I'm up to 'till ne t year. Take a Peek: A 9RR Overview Time to read: 2 minutes 16 seconds There's an important lesson…
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JCS 31 - Supporting evidence (1 min 40)
Published: Mon, 07/15/19
How to turn weak statements into strong selling points. Show Don't Tell Time to read: 1 minute 40 seconds If you're writing sales copy, here's a tip:…
JCS 30 - Analogue vs Digital (3 mins 50)
Published: Tue, 07/09/19
Pros vs cons in my work process. Some e amples. Why I Still Write On Paper Time to read: 3 minutes 50 seconds Something that always surprises others…
JCS 29 - Birthday thoughts (1 min 50)
Published: Wed, 07/03/19
Today is my birthday and here are 14 things I'm thinking about. It's My Birthday Time to read: 1 minutes 50 seconds I'm not a big celebrator of…
JCS 28 - What should you focus on? (4 mins 14)
Published: Tue, 07/02/19
Where should you focus your time and efforts when it comes to building your business? Focus = Consistency = Results Time to read: 4 minutes 14 seconds…
JCS 27 - My success criteria for email (3 mins 48)
Published: Sat, 06/29/19
Any client email leaving my desk must answer 'yes' to these four questions. Emails That Produce Results Time to read: 3 minutes 48 seconds Many bandy…
JCS 26 - (Brand) Scripts that sell (3 mins 34)
Published: Mon, 06/24/19
Writing scripts for mass market video ads that sell (AND don't suck). Brand Response Video Scripts Time to read: 3 minutes 34 seconds I've spent this…
JCS 25 - Assumptions kill (2 mins)
Published: Thu, 06/20/19
Remember this short acronym: FAB. It'll fi your assumption problems. Assumptions Kill Sales Time to read: 2 minutes I was having a coffee yesterday…
JCS 24 - Attracting the wrong audience (2 min 20)
Published: Tue, 06/18/19
You might be making a big mistake with your content marketing efforts. Message to Market Match Time to read: 2 mins 20 seconds Getting the right…
JCS 23 - 2 things to note
Published: Tue, 06/11/19
Don't lose sight of this; it makes all the difference between success and struggle. Two Things Of Note When you consider the core of any business,…